Social Media Manager Salary (2025)
Social media managers create and manage brand social presence.
The median Social Media Manager salary is $62,000 per year ($30/hour). Entry-level Social Media Managers earn around $40,000 while experienced Social Media Managers earn $95,000 or more annually.
Salary Range
Median: $62,000 — positioned between entry and senior
Top Paying States for Social Media Managers
| State | Est. Annual Salary | vs. National |
|---|---|---|
| Hawaii | $88,000 | +42% |
| California | $86,000 | +39% |
| New York | $79,000 | +27% |
| Alaska | $78,000 | +26% |
| Massachusetts | $78,000 | +26% |
| New Jersey | $74,000 | +19% |
| Connecticut | $73,000 | +18% |
| Washington | $71,000 | +15% |
Estimates based on cost-of-living index adjustments. Actual salaries vary by employer and experience.
How to Become a Social Media Manager
Most Social Media Manager positions require: Bachelor's in Marketing or Communications. Salaries typically increase significantly with experience and specialization.
Social Media Manager Salary by State
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Frequently Asked Questions
What is the average Social Media Manager salary?
The median Social Media Manager salary is $62,000 per year, which works out to approximately $30/hour based on a 40-hour work week.
How much does an entry-level Social Media Manager make?
Entry-level Social Media Managers typically earn around $40,000 per year. Salaries grow significantly with experience and specialization.
What is a senior Social Media Manager's salary?
Experienced Social Media Managers can earn up to $95,000 or more annually depending on location, employer, and specialization.
What education is required to become a Social Media Manager?
Most Social Media Manager positions require: Bachelor's in Marketing or Communications.